Doors and Windows industry grimace! Outside sunshade shutter window of collection of the advantages and disadvantages

Doors and windows are customized products. To achieve industrialization, the first step is to break through the bottleneck of difficulty in achieving large-scale standardized production of customized products. In addition to the production process, there are also constraints such as after-sales service and on-site installation, so it is impossible for the furniture and electrical industry to produce, inventory, ship, and install as they please.
Therefore, unlike other industries, in the context of rapid industry development, the main problem that currently hinders the healthy growth of the door and window industry is not in the market or at the end, but within the industry itself.
According to professional analysis, the current Chinese door and window industry has four major advantages and two major disadvantages.
Advantage 1: Strong driving force in the refined decoration market
With the gradual increase of "turnkey" projects, the phenomenon of giving floors, cabinets, and bathrooms to real estate buyers in first tier cities has become popular, but the phenomenon of giving doors and windows is very rare. This provides a breeding ground for door and window manufacturers to customize their main products. Whether it is fine decoration or rough houses, doors and windows have become a necessity, providing unlimited development space for the door and window industry. Through the efforts of door and window enterprises in recent years, the media, exhibitions, and entrepreneurs have finally given it a definition: customized doors and windows. Afterwards, a new industry emerged - the door and window industry. It is estimated that in the next three to five years, China's door and window industry, especially the external sunshade roller blind window industry, will gradually expand with the increase of market demand, but it will not soar several times.
Advantage 2: "Professional+Environmental Protection" recognized by the market
In the past, traditional doors and windows were generally completed by decoration workers (or carpenters). In this market, a considerable proportion of "street workers" in the decoration team, and truly high-level carpenters are rare in door and window processing, resulting in high costs, difficult quality assurance, and environmental pollution for decoration companies when customizing doors and windows. Therefore, the decoration company's efforts in customizing furniture for homeowners were not good, and they have been repeatedly complained about. The emergence of professional door and window production enterprises has won the recognition of consumers and also conforms to the concept of "great environmental protection" advocated by the country.
Advantage 3: The supporting facilities of the industrial chain have been basically improved
In the early stages of industry development, the material matching required by door and window enterprises is not perfect. If door and window enterprises want to achieve innovation, they must first design themselves, and then actively seek out some material matching manufacturers to jointly develop according to the design drawings, which greatly increases the innovation cost and time cycle of the enterprise. Faced with constantly changing market demands, door and window manufacturers have more heart than ability.
With the development of the industry, its supporting materials have also kept up with the market pace. Nowadays, material suppliers no longer passively provide door and window factories with multiple varieties and specifications of materials, but also actively assist door and window enterprises in developing new products, accelerating the improvement of the entire industry chain and laying a solid foundation for the rapid development of the industry.
Advantage 4: Improvement of market position in the high-end door and window industry
In the past, it was impossible for a decoration company to have such a professional production and installation team. At most, one or two carpenters would lead a few migrant workers to install and construct on site with simple tools. Its professionalism and stability cannot be compared to that of professional door and window enterprises nowadays.
Disadvantage 1: Solving the contradiction between personalization and scaling
Due to the personalization of customized products and the lack of standards, the development speed of the door and window industry will be limited like wardrobes, stairs, and cabinets. This is the contradiction between personalization and scaling, and it is also the root cause of the difficulty for the industry to grow and strengthen as easily as furniture and home appliances. So in general, it is difficult for the door and window industry to have an oligopoly, and it is impossible to achieve "one company dominates, all sizes are taken care of". Therefore, the phenomenon of "a hundred schools of thought competing and a hundred flowers blooming" is prone to occur in the customization industry.
Disadvantage 2: Low price competition reduces the reputation of the entire industry
Due to the relatively low entry barriers on the surface of the door and window industry, coupled with uneven regional consumption levels and low demands from individual homeowners, coupled with obvious seasonal demand, bottlenecks in peak season production capacity are common. Therefore, the difficulty of process control and quality control in the customization process is relatively high. If the after-sales service is not in place, some new enterprises are more likely to have quality problems. This issue is related to the reputation of the entire industry. Need to be reminded and valued.
There are also some sliding door agents who have just entered the door and window industry and do not have a deep understanding of the industry, only optimistic about the broad prospects of the door and window industry, but have not seen the core problems of the door and window industry. With strong financial strength, in order to achieve rapid development, they start a price war as soon as they enter the industry, attracting franchisees to seize the terminal with low prices. This may have a certain effect on short-term network construction, but in the long run, the long-term low-priced operation of enterprises cannot obtain sufficient profit support, gradually losing the ability to sustain development and innovation, leading to problems such as flying orders and substandard quality, which will limit the enterprise to a dilemma.
If we blindly compete in production, terminal, and price, but make the above mistakes in the initial stage, without making up our minds to improve product quality and establish a solid production supporting system, the result will not be which enterprise or brand, but the entire Chinese door and window industry.